In this era of internet-enabled commerce, the cliché – 'The more things change, the more they remain the same' – still rings true.
Some consumer behaviors have changed. Merchants have to be aware that today's shopper often begins with a search engine. People often begin their 'shopping' by finding product features, prices, and availability in a results page from Google, AOL, Yahoo, eBay, local newspaper web portals, etc.
Some consumer behaviors have not changed. More often than not, consumers are looking for a local outlet to make their purchases. Closing the sale remains a predominantly local transaction between a local customer and a local merchant.
The implications are clear:
Brand owners – of products and services, including chains and franchises – need to drive consumers to their local outlets. Brand owners need to link their brand to the local offer.
Local merchants – even the so-called 'Mom and Pop' stores – need to make sure they are found by customers using a variety of online search techniques. Whether it's ability for a local merchant to be found using a text-based ad or a graphically rich display ad, local merchants need to be part of the local search phenomenon.
Unfortunately, advances in online advertising haven't kept pace with the changes in consumer behavior... until now.
Linkage Systems can dramatically improve the connection between local consumers and local outlets. This connection drives customers who are ready to buy directly to local storefronts and outlets. We enable you to create and manage simple but effective advertising campaigns with lower costs and shorter turnaround times.
Our local advertising software technology, , uses your existing advertising collateral – from the simplest small merchant logo to a complete suite of brand identity components – to create local ads that look great and reflect the current offer. They are not a vague and soon out-of-date 'web presence' but an actively updated reflection of today's products at today's price.
You haven't forgotten your bottom line. We haven't either. Our solutions are affordable, easy to use, easy to deploy, and easy to manage.
The result: more customers, more sales, more profits.
Learn more about...
... how brand owners can benefit from a Linkage Systems solution.
... how local
merchants can benefit from a Linkage Systems solution.
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